Gamma Telecom's Carbon-Neutral GreenMinutes initiative, launched early this year, continues to help partners close deals, reiterated Justin Coombes, Marketing Manager at Gamma.

He stated that to help partners demonstrate CO2 output to potential and existing customers, Gamma's Green-o-meter (a web-based tool that can be embedded in partners' own websites or accessed on Gamma's) shows how many kilograms of CO2 customers are offsetting, or will offset, by running their calls over Gamma's network.

Jon Loftin, Sales Director at Modern Communications, commented: "When it comes to selling voice minutes it can be hard to set yourself apart from similar competitors. Using the new tool allows us to offer something extra."

Coombes cited a Gamma partner that was able to show a university that by putting their telephony across the Gamma network they would be offsetting almost two tonnes of CO2 every year. "This proved to be compelling for them as they had specific carbon reduction objectives they had to meet," commented Coombes.

"Partners were finding Gamma's GreenMinutes so helpful with customers that we decided to give the Green-o-meter tool to them to embed on their own websites."