Failure to offer bespoke inbound call solutions could lead to failure in the market, claims Kcom (part of the KCOM Group), which also claims that the ability to develop tailored solutions is now a key differentiator.
The company also noted a growing dependence on flexible application programming interfaces (APIs) as a means to achieve stand-out through the provision of bespoke inbound solutions.
Iain Shearman, Sales Director, Partner Services at Kcom, cited Kcom's API interface and Windsor Telecom as an example of how API's can help to build solutions that match the needs of Windsor and its customers.
He said: "We believe that if a company requires a specific service, they should have the freedom and capability to develop it. This is what will make them stand out from their competitors and win new customers."
Under Kcom's API model, each partner can integrate their own portal platform directly into the Kcom network so that they can build services to their own specific needs.
Neil Sherring, CEO & Marketing Director at Windsor Telecom, commented: "Our competitive advantage comes from our flexibility and commitment to meeting the needs of our customers."
"The good thing about social media, especially for smaller comms resellers, is that it's free. Particularly in times like this when budgets are tight, social media should definitely be an avenue for resellers to pursue."
Gail Lyon, Global Internet & Social Media Manager, Siemens
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