Distributor ICON is aiming to stimulate demand in the small business IP-PBX market with the launch of a time-limited end user promotion on its range of new TalkSwitch IP phones.

The offer, targeted directly at the end user, is designed to drive sales for ICON's TalkSwitch Channel Partners. Mark Shane, ICON Sales Manager, commented: "Customers are usually persuaded to invest in a TalkSwitch solution because they recognise the value and feature rich solution which it brings to their business. This end user offer makes TalkSwitch even more price competitive and value justified for the small business."

For a limited time ICON is discounting the price of selected TalkSwitch solutions by offering a four for three offer on the new IP handsets when purchased with a 400 series TalkSwitch IP-PBX.

"This is effectively a 25% discount on the price of 4 phones for the end user. TalkSwitch is already a strong seller in the small business market and by making this offer we hope to expand the sales opportunities for our Channel Partners," added Shane.

The handsets included in the offer are the new TS-350i and TS-550i IP phones. If the market responds well to this offer ICON will consider extending it into the medium/long term. Shane explained: "TalkSwitch is big in the North American market, we want to make it big in the UK market and that means backing our TalkSwitch Channel Partners with long term marketing, sales and technical support."