Orange distributor Mainline Digital Communications reports that BlackBerry sales have nearly doubled due to its latest ‘Love Tuscany' incentive.
The promotion, which launched in January, has attracted over 100 dealers. Five of the Orange distributors' top performing dealers are in with a chance of winning an all expenses paid luxury trip to the beautiful Italian region of Tuscany with the opportunity to visit the Leaning Tower of Pisa.
"There is a real buzz surrounding the incentive," commented Mainline's director of dealer sales, Gail Hollinshead. "With increased chances of gaining additional points right up until the end of the competition, all of the dealers are still in with a chance of winning this amazing trip.
"We have already seen rising sales of BlackBerry handsets, which we can attribute to the incentive so this is likely to continue to the end of March."
"The good thing about social media, especially for smaller comms resellers, is that it's free. Particularly in times like this when budgets are tight, social media should definitely be an avenue for resellers to pursue."
Gail Lyon, Global Internet & Social Media Manager, Siemens
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