Mobile phone distributor Mainline Digital Communications is offering dealers who share their tips on how to increase revenue, the chance to win tickets to the World Championship Boxing Magnificent Seven event.

The promotion, running until the end of this month, encourages Mainline dealers to send in their suggestions on how they have successfully driven up customer spend while adding value to their customers' mobile phone usage. The best submission will be awarded the top prize.

The winning dealer and guest will be treated to an evening of hospitality at one of the hottest events in the sporting calendar, which takes place at Birmingham's LG Arena in September. The World Championship Boxing Magnificent Seven promises some intense action with boxers including Nathan Cleverly, Kell Brook and Enzo Maccarinelli.

"The incentive encourages dealers to provide customers with the right mobile phone package from the off," comments Mainline's Gail Hollinshead, director of dealer sales. "This helps to increase customer retention in the long run, and dealers will also benefit from growth in revenue share. I would like to take the opportunity to wish all our dealers luck as this will be a tough fought contest."